3 Ways Employers Can Support and Engage Working Parents

To attract and retain top talent, organizations must acknowledge that their employees have lives outside of the office. 53% of employees say a role that allows them to have greater work-life balance is “very important” to them. So, how can employers help employees—especially working parents—better navigate and manage their work and home lives? Find out.

NBGH 2017: Launching Our Motherhood in America Report

Last week, the National Business Group on Health hosted their annual fall conference – we were thrilled to launch our Motherhood in America Report at this inspiring event. We asked women what they value on their journey to motherhood; our report outlines what they said, as well as high-impact strategies employers can adopt to better support female talent.

Meet the Self-Starter Millennial Mom

A recent Ovia Insights survey revealed that millennial moms defy generalizations. Because this market segment has significant purchasing power, they deserve strategic and differentiated outreach. Meet Susan, the self-starter millennial mom, and learn how to reach her.

How (And Why) To Retain Top Female Talent

It’s undeniable the workforce is changing – 40% of women are the primary or sole earner for their household, and 70% of women with children under 18 are part of the workforce. Because women have emerged as such a significant segment of the professional world, it’s more important than ever for employers understand how to attract and retain top female talent.

4 Things We Misunderstand About Caregiving Employees

Caregiving employees have a lot on their minds every day; it’s challenging to maintain a peaceful coexistence between being a parent and being a professional. However, with an employer who truly understands the “big picture” for caregiving employees, being a parent and being a professional can be mutually beneficial endeavors.