When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.
We all know that millennials have immense buying power. Millennials spend $600 billion annually and are projected to spend $1.4 trillion in 2020. That’s right, TRILLION — with a “t”. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. Millennial moms are different … Continue reading 5 Trends That Should Guide Your Millennial Mom Marketing Strategy