Expectations of a brand’s agency partners are focused on more intrinsic qualities such as strategy, creativity, and innovation. In order to meet these new goals, agencies should prioritize quality over quantity in their ad placements.
Most marketers have heard the same generalizations about millennials: they favor companies that are socially conscious, they are more likely to have a smartphone, and they favor experiences over things. However, this “one size fits all” marketing approach can quickly fall flat.
This February, Ovia Insights surveyed more than 9,000 Ovia Pregnancy users on buying decisions, ad preferences, and product recommendations. We're excited to share the full report soon, but for now, we're going to highlight the results of one interesting question: How do millennial moms feel about different types of ads?
The emphasis on diversity and inclusion that we saw at this year's Academy Awards is here to stay — and advertisers have taken note.
We recently co-hosted a webinar with Justine Jordan, email guru and VP of Marketing at Litmus, to dig into best practice for email marketing. Read on to learn more about what we covered, and then download the webinar recording!
There’s no doubt that millennials have changed how brands market. They tune out banner ads, fast-forward through commercials, and are generally distrustful of traditional advertising efforts. That’s why leading brands are turning to native advertising to reach more millennial consumers, especially busy millennial women who have recently become mothers.
We had great time at this year's ABC Kids Expo in Vegas. Check out our recap of the event!
Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.
Our inaugural Ovia Insights Brand Summit was loaded with innovations and creative energy around marketing, brand strategy and problem solving. We were so happy to share the day with old friends and meet new partners. In case you missed out, here's what happened.
The name Ovia Insights represents the new and expanded relationships we’re developing with our customers. We’re truly inspired by the brands, retailers, and agencies who share our goal of keeping millennial women healthy throughout their lives, and we can’t wait to explore new ways to work together.