3 Ways Employers Can Support and Engage Working Parents

To attract and retain top talent, organizations must acknowledge that their employees have lives outside of the office. 53% of employees say a role that allows them to have greater work-life balance is “very important” to them. So, how can employers help employees—especially working parents—better navigate and manage their work and home lives? Find out.

Baby Blues and Postpartum Depression

Every mother's emotional reaction to the birth and care of their baby is a unique and personal experience. Just like any physical and emotional process we go through in life, every woman and mother will react differently. It is important to have an understanding of what emotions are normal after delivery, but also the ability for you and family to recognize when certain emotions such as sadness and anxiety become extreme and might interfere with your ability to care for yourself or your family.

Mother’s Day Interview: Ashley Robinson

Meet Ashley Robinson, co-founder and COO of Tranquilo, Inc., which makes a vibrating mat that helps soothe babies. Ashley has a five month old son, Luca, so she is clear-eyed about how hard it can be for parents to bond with a fussy baby. She knows first-hand just how valuable a soothing tool can be.

Happy Mother’s Day!

Motherhood is different for everyone. For some, navigating fertility to finally arrive at a positive pregnancy test is the first (triumphant!) moment in a wondrous, chaotic, and transcendent journey into motherhood. For others, that moment arrives when you receive the news that your baby’s adoption has been finalized or find out that your surrogate's pregnancy … Continue reading Happy Mother’s Day!

Loyalty Programs and Millennial Moms

Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.

The New Mom

While mothers of every generation want their children to be happy, healthy, and prosper, how each generation parents their children changes with time. Moms within each generation have different values, priorities, resources, work patterns, and parenting styles.

How To Talk To Your Employees About Family Leave

Maternity leave policies are rapidly evolving as more and more companies institute paid leave, expand their policies to include paternity leave, and generally offer more flexibility. While improving family leave policies is hugely important to support your employees and their families, it is equally important to communicate these benefits in a supportive and effective manner.