Mother’s Day Interview: Ashley Robinson

Meet Ashley Robinson, co-founder and COO of Tranquilo, Inc., which makes a vibrating mat that helps soothe babies. Ashley has a five month old son, Luca, so she is clear-eyed about how hard it can be for parents to bond with a fussy baby. She knows first-hand just how valuable a soothing tool can be.

Loyalty Programs and Millennial Moms

Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.

5 Trends That Should Guide Your Millennial Mom Marketing Strategy

  We all know that millennials have immense buying power. Millennials spend $600 billion annually and are projected to spend $1.4 trillion in 2020. That’s right, TRILLION — with a “t”. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. Millennial moms are different … Continue reading 5 Trends That Should Guide Your Millennial Mom Marketing Strategy