Meet Ashley Robinson, co-founder and COO of Tranquilo, Inc., which makes a vibrating mat that helps soothe babies. Ashley has a five month old son, Luca, so she is clear-eyed about how hard it can be for parents to bond with a fussy baby. She knows first-hand just how valuable a soothing tool can be.
Meet Gina Nebesar, co-founder and Chief Product Officer at Ovia Health. Gina loves working for a leading digital health platform because it means she gets to help people during one of the most important transitions of their lives: becoming a parent and starting a family. The arrival of her daughter, Hazel, has made her proud … Continue reading Mother’s Day Interview: Gina Nebesar
Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.
New year, new trends! So what’s all the buzz about for 2017? These new parenting trends are what new parents and mothers-to-be are all about this year. From new and revamped parenting styles, to longer, more paid and competitive maternity leave, these trends are on the rise and going strong! Check out this list to … Continue reading 7 Hottest Trends for Parents in 2017
Modern moms in the workforce are using maternity leave to simultaneously benefit their families and their employers.
We all know that millennials have immense buying power. Millennials spend $600 billion annually and are projected to spend $1.4 trillion in 2020. That’s right, TRILLION — with a “t”. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. Millennial moms are different … Continue reading 5 Trends That Should Guide Your Millennial Mom Marketing Strategy