In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.
Generalizations about millennial moms serve as a common shorthand to compare this generation to previous ones, but are not a particularly useful or insightful way to think about this huge group of people.
The Ovia Insights Brand Summit is an educational and discussion-based event designed to help brands and agencies reach and engage millennial women. You will have the unique opportunity to join a community of industry experts and peers dedicated to overcoming common challenges and testing new marketing strategies.
Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.
The oldest form of marketing is taking on new life with millennial moms. Word-of-mouth marketing strategies can—and should—be reimagined for the newest generation of mothers.
Because moms are spending so much time on their phones, mobile advertising is the perfect opportunity for brands to meet them where they are. How can you build millennial moms’ brand awareness through mobile advertising?
Once you’ve captured the attention and spending power of a millennial mom, what's next? She’s likely to have purchased your product on a recommendation from a friend, but aside from having a stellar product, what can you do to convert her into a lifetime customer?
When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.
How can you get millennials to start watching your video ads? Make your ad a video worth watching.