Why Native Is Non-Negotiable for Building Customer Connections

In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.

Introducing the Ovia Insights Brand Summit

The Ovia Insights Brand Summit is an educational and discussion-based event designed to help brands and agencies reach and engage millennial women. You will have the unique opportunity to join a community of industry experts and peers dedicated to overcoming common challenges and testing new marketing strategies.

Loyalty Programs and Millennial Moms

Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.