Why Native Wins

There’s no doubt that millennials have changed how brands market. They tune out banner ads, fast-forward through commercials, and are generally distrustful of traditional advertising efforts. That’s why leading brands are turning to native advertising to reach more millennial consumers, especially busy millennial women who have recently become mothers.

3 Tips for Brands As Millennials Embrace Marriage, Motherhood, and the Move to the ‘Burbs

Surprise, surprise, this generation of supposedly childless, car-less, city-living, commitment-phobes is now settling down, having kids, and moving to the suburbs. But just because they’re following in their parents’ footsteps doesn’t mean that the same old marketing strategies will engage them as they hit key adult milestones! In this post, learn how your brand can adapt your selling strategy to make sure you stay relevant to millennials.

Spotlight Series: The Land of Nod

Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.

Why Native Is Non-Negotiable for Building Customer Connections

In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.

Introducing the Ovia Insights Brand Summit

The Ovia Insights Brand Summit is an educational and discussion-based event designed to help brands and agencies reach and engage millennial women. You will have the unique opportunity to join a community of industry experts and peers dedicated to overcoming common challenges and testing new marketing strategies.