There’s no doubt that millennials have changed how brands market. They tune out banner ads, fast-forward through commercials, and are generally distrustful of traditional advertising efforts. That’s why leading brands are turning to native advertising to reach more millennial consumers, especially busy millennial women who have recently become mothers.
Surprise, surprise, this generation of supposedly childless, car-less, city-living, commitment-phobes is now settling down, having kids, and moving to the suburbs. But just because they’re following in their parents’ footsteps doesn’t mean that the same old marketing strategies will engage them as they hit key adult milestones! In this post, learn how your brand can adapt your selling strategy to make sure you stay relevant to millennials.
Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.
What do all successful brands have in common? A healthy obsession with their customers! Get to know yours better with our new rapid polling tool: Ask Your Audience. Perfect for quickly gauging brand awareness, testing new marketing messages, and understanding women’s purchasing preferences.
Not all millennial moms are tech-obsessed, custom coffee drinkers. Meet Sonya, the socially-conscious millennial mom, and learn how your brand can reach her through unique, targeted messaging.
Sometimes it’s good to follow the pack! Here are the 3 reasons top performing brands are investing time and money to create high-quality content - and why your brand should do the same.
At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!
In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.
Generalizations about millennial moms serve as a common shorthand to compare this generation to previous ones, but are not a particularly useful or insightful way to think about this huge group of people.
The Ovia Insights Brand Summit is an educational and discussion-based event designed to help brands and agencies reach and engage millennial women. You will have the unique opportunity to join a community of industry experts and peers dedicated to overcoming common challenges and testing new marketing strategies.