Digital Coupons: How To Strengthen The Millennial Connection

Digital coupons are a powerful marketing tool because they help businesses connect with and retain a valuable consumer population: millennials. Millennials make over half their purchases online, which primes them to be the ideal consumers of and ambassadors for a new age of digital coupons. Read on to find out how and why digital coupons do so much more than save a few dollars.

4 Ways To Build Lasting Customer Loyalty with Millennial Moms

Keeping your customers happy (and coming back for more) is a smart investment because it generally costs a lot more to attract a new customer than it does to retain an existing one. Because millennial moms are a newer market segment, creating and sustaining customer loyalty requires some fresh ideas; here are a few strategies … Continue reading 4 Ways To Build Lasting Customer Loyalty with Millennial Moms

Loyalty Programs and Millennial Moms

Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.