This infographic shares key findings from a recent Ovia Insights survey of 3,500 millennial women.
Generalizations about millennial moms serve as a common shorthand to compare this generation to previous ones, but are not a particularly useful or insightful way to think about this huge group of people.
Digital coupons are a powerful marketing tool because they help businesses connect with and retain a valuable consumer population: millennials. Millennials make over half their purchases online, which primes them to be the ideal consumers of and ambassadors for a new age of digital coupons. Read on to find out how and why digital coupons do so much more than save a few dollars.
Keeping your customers happy (and coming back for more) is a smart investment because it generally costs a lot more to attract a new customer than it does to retain an existing one. Because millennial moms are a newer market segment, creating and sustaining customer loyalty requires some fresh ideas; here are a few strategies … Continue reading 4 Ways To Build Lasting Customer Loyalty with Millennial Moms
Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.
The oldest form of marketing is taking on new life with millennial moms. Word-of-mouth marketing strategies can—and should—be reimagined for the newest generation of mothers.
Because moms are spending so much time on their phones, mobile advertising is the perfect opportunity for brands to meet them where they are. How can you build millennial moms’ brand awareness through mobile advertising?
Once you’ve captured the attention and spending power of a millennial mom, what's next? She’s likely to have purchased your product on a recommendation from a friend, but aside from having a stellar product, what can you do to convert her into a lifetime customer?
When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.