There’s no doubt that millennials have changed how brands market. They tune out banner ads, fast-forward through commercials, and are generally distrustful of traditional advertising efforts. That’s why leading brands are turning to native advertising to reach more millennial consumers, especially busy millennial women who have recently become mothers.
Surprise, surprise, this generation of supposedly childless, car-less, city-living, commitment-phobes is now settling down, having kids, and moving to the suburbs. But just because they’re following in their parents’ footsteps doesn’t mean that the same old marketing strategies will engage them as they hit key adult milestones! In this post, learn how your brand can adapt your selling strategy to make sure you stay relevant to millennials.
Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.
We recently hosted a webinar to dig into the results of our survey of 3,500 millennial moms active on Ovia Pregnancy. Read on to learn about what we covered, and then download the webinar recording!
What’s a brand to do when trying to reach a tech-savvy millennial mom who’s an expert in all things social media? Read this blog post to find out.
Not all millennial moms are tech-obsessed, custom coffee drinkers. Meet Sonya, the socially-conscious millennial mom, and learn how your brand can reach her through unique, targeted messaging.
Sometimes it’s good to follow the pack! Here are the 3 reasons top performing brands are investing time and money to create high-quality content - and why your brand should do the same.
At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!
Back-to-school shopping is in full swing, and consumer spending has reached a fever pitch (think billions of dollars)! Here are the 3 tips for brands looking to reach the primary purchaser of school supplies - moms.
A recent Ovia Insights survey revealed that millennial moms defy generalizations. Because this market segment has significant purchasing power, they deserve strategic and differentiated outreach. Meet Susan, the self-starter millennial mom, and learn how to reach her.