Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.
We recently hosted a webinar to dig into the results of our survey of 3,500 millennial moms active on Ovia Pregnancy. Read on to learn about what we covered, and then download the webinar recording!
What’s a brand to do when trying to reach a tech-savvy millennial mom who’s an expert in all things social media? Read this blog post to find out.
To prevent a talent gap as older generations retire, Corporate America needs to engage millennial and female talent in a meaningful and strategic way. We’ve uncovered solutions to close this gap, and have compiled concrete actions to attract and retain millennials and women.
A recent Ovia Insights survey revealed that millennial moms defy generalizations. Because this market segment has significant purchasing power, they deserve strategic and differentiated outreach. Meet Susan, the self-starter millennial mom, and learn how to reach her.
When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?