We had great time at this year's ABC Kids Expo in Vegas. Check out our recap of the event!
Surprise, surprise, this generation of supposedly childless, car-less, city-living, commitment-phobes is now settling down, having kids, and moving to the suburbs. But just because they’re following in their parents’ footsteps doesn’t mean that the same old marketing strategies will engage them as they hit key adult milestones! In this post, learn how your brand can adapt your selling strategy to make sure you stay relevant to millennials.
Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.
What do all successful brands have in common? A healthy obsession with their customers! Get to know yours better with our new rapid polling tool: Ask Your Audience. Perfect for quickly gauging brand awareness, testing new marketing messages, and understanding women’s purchasing preferences.
Sometimes it’s good to follow the pack! Here are the 3 reasons top performing brands are investing time and money to create high-quality content - and why your brand should do the same.
At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!
Back-to-school shopping is in full swing, and consumer spending has reached a fever pitch (think billions of dollars)! Here are the 3 tips for brands looking to reach the primary purchaser of school supplies - moms.
Did you miss our coverage of the 2016 ABC Kids Expo? Not a problem! This post will feature some of our favorite brands and baby products from the event, and highlight a few key trends of the year!
A recent Ovia Insights survey revealed that millennial moms defy generalizations. Because this market segment has significant purchasing power, they deserve strategic and differentiated outreach. Meet Susan, the self-starter millennial mom, and learn how to reach her.
This infographic shares key findings from a recent Ovia Insights survey of 3,500 millennial women.