What’s a brand to do when trying to reach a tech-savvy millennial mom who’s an expert in all things social media? Read this blog post to find out.
Sometimes it’s good to follow the pack! Here are the 3 reasons top performing brands are investing time and money to create high-quality content - and why your brand should do the same.
At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!
Did you miss our coverage of the 2016 ABC Kids Expo? Not a problem! This post will feature some of our favorite brands and baby products from the event, and highlight a few key trends of the year!
We all know that millennials have immense buying power. Millennials spend $600 billion annually and are projected to spend $1.4 trillion in 2020. That’s right, TRILLION — with a “t”. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. Millennial moms are different … Continue reading 5 Trends That Should Guide Your Millennial Mom Marketing Strategy