Digital coupons are a powerful marketing tool because they help businesses connect with and retain a valuable consumer population: millennials. Millennials make over half their purchases online, which primes them to be the ideal consumers of and ambassadors for a new age of digital coupons. Read on to find out how and why digital coupons do so much more than save a few dollars.
Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.