Back-to-school shopping is in full swing, and consumer spending has reached a fever pitch (think billions of dollars)! Here are the 3 tips for brands looking to reach the primary purchaser of school supplies - moms.
In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.
Generalizations about millennial moms serve as a common shorthand to compare this generation to previous ones, but are not a particularly useful or insightful way to think about this huge group of people.
The name Ovia Insights represents the new and expanded relationships we’re developing with our customers. We’re truly inspired by the brands, retailers, and agencies who share our goal of keeping millennial women healthy throughout their lives, and we can’t wait to explore new ways to work together.
Because moms are spending so much time on their phones, mobile advertising is the perfect opportunity for brands to meet them where they are. How can you build millennial moms’ brand awareness through mobile advertising?
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.