Why Native Is Non-Negotiable for Building Customer Connections

In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.

Today Ovia Media Becomes Ovia Insights!

The name Ovia Insights represents the new and expanded relationships we’re developing with our customers. We’re truly inspired by the brands, retailers, and agencies who share our goal of keeping millennial women healthy throughout their lives, and we can’t wait to explore new ways to work together.