4 Ways To Provide Support For Breastfeeding Employees

According to the CDC, working mothers are both less likely to start breastfeeding and more likely to stop breastfeeding earlier than nonworking mothers. Breastfeeding has been shown to improve the health of moms and babies, but working moms have a harder time finding opportunities to breastfeed and pump. By making this specific type of support … Continue reading 4 Ways To Provide Support For Breastfeeding Employees

4 Ways To Build Lasting Customer Loyalty with Millennial Moms

Keeping your customers happy (and coming back for more) is a smart investment because it generally costs a lot more to attract a new customer than it does to retain an existing one. Because millennial moms are a newer market segment, creating and sustaining customer loyalty requires some fresh ideas; here are a few strategies … Continue reading 4 Ways To Build Lasting Customer Loyalty with Millennial Moms

Happy National Employee Benefits Day!

April 3rd marks the 13th Annual Employee Benefits Day! It’s a holiday to celebrate the amazing people who work on employee benefits, nationwide. On this day, we salute the professionals who work hard to give us a great portfolio of benefits. From healthcare to transportation subsidies to better snacks at the office, we are grateful for their thoughtfulness and dedication.

Loyalty Programs and Millennial Moms

Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.

Ovia Health and Jiff: How Digital Partnerships Are Improving Health Outcomes

Starting a family is one of the most life-changing decisions a woman, couple, or family can make. On top of the emotional and financial responsibilities that come with having a baby, the medical involvement is also an important factor. Childbirth is one of the most significant medical experiences a woman can go through, especially if … Continue reading Ovia Health and Jiff: How Digital Partnerships Are Improving Health Outcomes