What do all successful brands have in common? A healthy obsession with their customers! Get to know yours better with our new rapid polling tool: Ask Your Audience. Perfect for quickly gauging brand awareness, testing new marketing messages, and understanding women’s purchasing preferences.
More and more employers are figuring out that offering maternity leave is no longer enough, especially when it when comes to employee’s overall health, job satisfaction and their own bottom line. Lindsey Conon, Senior Consultant at Willis Towers Watson, explains how employers can create solutions to boost benefit engagement and productivity while lowering their overall maternity costs.
Not all millennial moms are tech-obsessed, custom coffee drinkers. Meet Sonya, the socially-conscious millennial mom, and learn how your brand can reach her through unique, targeted messaging.
August is National Breastfeeding Awareness Month, a time dedicated for moms to talk openly about the joys and difficulties of breastfeeding – the workplace is not often a place breastfeeding is talked about openly, but employers can play a huge role setting breastfeeding employees up for success. We’ve rounded up some tips to get you started.
The more you know, the more you can do to support the breastfeeding moms in your life (even if that means giving pep talks to yourself in the mirror). Keep talking about how important breastfeeding is, how difficult it can be, and what can be done to help moms everywhere nurse successfully. Giving these articles a read is a great way to start!
Sometimes it’s good to follow the pack! Here are the 3 reasons top performing brands are investing time and money to create high-quality content - and why your brand should do the same.
Newborns have a reputation for doing little more than eating and sleeping, but most new parents--and especially new breastfeeding mothers--are unprepared for just how much feeding the tiniest member of their family will do during their first few weeks of life. Since so many women learn as they go when it comes to nursing, we sought out the advice of an expert to help our newest breastfeeding moms prepare for the most common hurdles they’ll face in the first few weeks.
Increased enrollment and engagement surrounding employee benefits starts with technology. Watch as Ovia Health’s VP of Marketing, Kristen Craft, is joined by Accolade’s VP of Product Management, Sarah Martino, to discuss how top companies utilize mobile for better benefits.
You've got a baby on your hands, and that means your hands are full. Every little tidbit helps, and we've gathered some nuggets of wisdom that might make keeping your newborn happy and fed more manageable.
At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!