Starting a family is one of the most life-changing decisions a woman, couple, or family can make. On top of the emotional and financial responsibilities that come with having a baby, the medical involvement is also an important factor. Childbirth is one of the most significant medical experiences a woman can go through, especially if … Continue reading Ovia Health and Jiff: How Digital Partnerships Are Improving Health Outcomes
The oldest form of marketing is taking on new life with millennial moms. Word-of-mouth marketing strategies can—and should—be reimagined for the newest generation of mothers.
Because moms are spending so much time on their phones, mobile advertising is the perfect opportunity for brands to meet them where they are. How can you build millennial moms’ brand awareness through mobile advertising?
Once you’ve captured the attention and spending power of a millennial mom, what's next? She’s likely to have purchased your product on a recommendation from a friend, but aside from having a stellar product, what can you do to convert her into a lifetime customer?
Understanding what your partner is going through during during pregnancy will help you become more aware of her needs and allow you and your family to build a strong, unified support system for your partner.
Adjusting to motherhood can be tough, but Jenny has truly made the most of it. Treasuring time with her little guy, and also starting her own business, she is an inspiration!
Providing your employees with comprehensive benefits is just one piece of the benefits puzzle. Once your employees are enrolled in your benefits, how and why should you help them find the best care providers?
When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?
It might be overwhelming to think of ways to keep your baby as safe and warm as they were in the womb, so we put together this winter essentials roundup for you. Check out our top must-haves for your winter baby!
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.