4 Ways To Build Lasting Customer Loyalty with Millennial Moms

Keeping your customers happy (and coming back for more) is a smart investment because it generally costs a lot more to attract a new customer than it does to retain an existing one. Because millennial moms are a newer market segment, creating and sustaining customer loyalty requires some fresh ideas; here are a few strategies … Continue reading 4 Ways To Build Lasting Customer Loyalty with Millennial Moms

Loyalty Programs and Millennial Moms

Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.

The New Mom

While mothers of every generation want their children to be happy, healthy, and prosper, how each generation parents their children changes with time. Moms within each generation have different values, priorities, resources, work patterns, and parenting styles.