Gone are the Don Draper days of advertisers relying solely on billboards and ads in the Sunday paper. Back then, buying a half page newspaper ad or a 30-second television spot reached thousands of people, and consumers weren’t oversaturated with ads. Today, we are bombarded with over 5,000 brand exposures each day. How do you make an impression?
We all know that millennials have immense buying power. Millennials spend $600 billion annually and are projected to spend $1.4 trillion in 2020. That’s right, TRILLION — with a “t”. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. Millennial moms are different … Continue reading 5 Trends That Should Guide Your Millennial Mom Marketing Strategy