The oldest form of marketing is taking on new life with millennial moms. Word-of-mouth marketing strategies can—and should—be reimagined for the newest generation of mothers.
Because moms are spending so much time on their phones, mobile advertising is the perfect opportunity for brands to meet them where they are. How can you build millennial moms’ brand awareness through mobile advertising?
Once you’ve captured the attention and spending power of a millennial mom, what's next? She’s likely to have purchased your product on a recommendation from a friend, but aside from having a stellar product, what can you do to convert her into a lifetime customer?
When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.
While mothers of every generation want their children to be happy, healthy, and prosper, how each generation parents their children changes with time. Moms within each generation have different values, priorities, resources, work patterns, and parenting styles.
Millennials are expected to spend $1.4 trillion by the year 2020. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. In order to do so, we're taking a look at five key components to work into your millennial marketing strategy.
How can you get millennials to start watching your video ads? Make your ad a video worth watching.
Gone are the Don Draper days of advertisers relying solely on billboards and ads in the Sunday paper. Back then, buying a half page newspaper ad or a 30-second television spot reached thousands of people, and consumers weren’t oversaturated with ads. Today, we are bombarded with over 5,000 brand exposures each day. How do you make an impression?
We all know that millennials have immense buying power. Millennials spend $600 billion annually and are projected to spend $1.4 trillion in 2020. That’s right, TRILLION — with a “t”. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. Millennial moms are different … Continue reading 5 Trends That Should Guide Your Millennial Mom Marketing Strategy