Keeping your customers happy (and coming back for more) is a smart investment because it generally costs a lot more to attract a new customer than it does to retain an existing one. Because millennial moms are a newer market segment, creating and sustaining customer loyalty requires some fresh ideas; here are a few strategies … Continue reading 4 Ways To Build Lasting Customer Loyalty with Millennial Moms
Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.
The oldest form of marketing is taking on new life with millennial moms. Word-of-mouth marketing strategies can—and should—be reimagined for the newest generation of mothers.
Because moms are spending so much time on their phones, mobile advertising is the perfect opportunity for brands to meet them where they are. How can you build millennial moms’ brand awareness through mobile advertising?
Once you’ve captured the attention and spending power of a millennial mom, what's next? She’s likely to have purchased your product on a recommendation from a friend, but aside from having a stellar product, what can you do to convert her into a lifetime customer?
When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.
While mothers of every generation want their children to be happy, healthy, and prosper, how each generation parents their children changes with time. Moms within each generation have different values, priorities, resources, work patterns, and parenting styles.
Millennials are expected to spend $1.4 trillion by the year 2020. As marketers and advertisers, we’re all vying for their attention and trying to figure out the secret formula for success. In order to do so, we're taking a look at five key components to work into your millennial marketing strategy.
How can you get millennials to start watching your video ads? Make your ad a video worth watching.