Spotlight Series: The Land of Nod

Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.

NBGH 2017: Launching Our Motherhood in America Report

Last week, the National Business Group on Health hosted their annual fall conference – we were thrilled to launch our Motherhood in America Report at this inspiring event. We asked women what they value on their journey to motherhood; our report outlines what they said, as well as high-impact strategies employers can adopt to better support female talent.

Why Native Is Non-Negotiable for Building Customer Connections

In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.