Surprise, surprise, this generation of supposedly childless, car-less, city-living, commitment-phobes is now settling down, having kids, and moving to the suburbs. But just because they’re following in their parents’ footsteps doesn’t mean that the same old marketing strategies will engage them as they hit key adult milestones! In this post, learn how your brand can adapt your selling strategy to make sure you stay relevant to millennials.
Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.
Last week, the National Business Group on Health hosted their annual fall conference – we were thrilled to launch our Motherhood in America Report at this inspiring event. We asked women what they value on their journey to motherhood; our report outlines what they said, as well as high-impact strategies employers can adopt to better support female talent.
We recently hosted a webinar to dig into the results of our survey of 3,500 millennial moms active on Ovia Pregnancy. Read on to learn about what we covered, and then download the webinar recording!
What’s a brand to do when trying to reach a tech-savvy millennial mom who’s an expert in all things social media? Read this blog post to find out.
What do all successful brands have in common? A healthy obsession with their customers! Get to know yours better with our new rapid polling tool: Ask Your Audience. Perfect for quickly gauging brand awareness, testing new marketing messages, and understanding women’s purchasing preferences.
Not all millennial moms are tech-obsessed, custom coffee drinkers. Meet Sonya, the socially-conscious millennial mom, and learn how your brand can reach her through unique, targeted messaging.
Sometimes it’s good to follow the pack! Here are the 3 reasons top performing brands are investing time and money to create high-quality content - and why your brand should do the same.
At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!
Back-to-school shopping is in full swing, and consumer spending has reached a fever pitch (think billions of dollars)! Here are the 3 tips for brands looking to reach the primary purchaser of school supplies - moms.