We're proud to announce expanded inventory of highly engaging ad experiences to help brands tell an impactful story that will drive traffic and inspire action.
Expectations of a brand’s agency partners are focused on more intrinsic qualities such as strategy, creativity, and innovation. In order to meet these new goals, agencies should prioritize quality over quantity in their ad placements.
Most marketers have heard the same generalizations about millennials: they favor companies that are socially conscious, they are more likely to have a smartphone, and they favor experiences over things. However, this “one size fits all” marketing approach can quickly fall flat.
This February, Ovia Insights surveyed more than 9,000 Ovia Pregnancy users on buying decisions, ad preferences, and product recommendations. We're excited to share the full report soon, but for now, we're going to highlight the results of one interesting question: How do millennial moms feel about different types of ads?
The emphasis on diversity and inclusion that we saw at this year's Academy Awards is here to stay — and advertisers have taken note.
Gabriela Perez Hobson has joined Ovia Health as Executive-Vice President of Business Development, as Ovia Health continues to expand its industry-leading maternity benefits
We recently co-hosted a webinar with Justine Jordan, email guru and VP of Marketing at Litmus, to dig into best practice for email marketing. Read on to learn more about what we covered, and then download the webinar recording!
There’s no doubt that millennials have changed how brands market. They tune out banner ads, fast-forward through commercials, and are generally distrustful of traditional advertising efforts. That’s why leading brands are turning to native advertising to reach more millennial consumers, especially busy millennial women who have recently become mothers.
We had great time at this year's ABC Kids Expo in Vegas. Check out our recap of the event!
Surprise, surprise, this generation of supposedly childless, car-less, city-living, commitment-phobes is now settling down, having kids, and moving to the suburbs. But just because they’re following in their parents’ footsteps doesn’t mean that the same old marketing strategies will engage them as they hit key adult milestones! In this post, learn how your brand can adapt your selling strategy to make sure you stay relevant to millennials.