Why Native Wins

There’s no doubt that millennials have changed how brands market. They tune out banner ads, fast-forward through commercials, and are generally distrustful of traditional advertising efforts. That’s why leading brands are turning to native advertising to reach more millennial consumers, especially busy millennial women who have recently become mothers.

3 Tips for Brands As Millennials Embrace Marriage, Motherhood, and the Move to the ‘Burbs

Surprise, surprise, this generation of supposedly childless, car-less, city-living, commitment-phobes is now settling down, having kids, and moving to the suburbs. But just because they’re following in their parents’ footsteps doesn’t mean that the same old marketing strategies will engage them as they hit key adult milestones! In this post, learn how your brand can adapt your selling strategy to make sure you stay relevant to millennials.

Spotlight Series: The Land of Nod

Learning how to attract and retain customer interest for the long haul is a crucial component of any successful business. In this blog post, premium nursery and children’s furniture brand, The Land of Nod, shares how they were able to utilize Ovia Insights’ unique platform to create enduring customer relationships.

NBGH 2017: Launching Our Motherhood in America Report

Last week, the National Business Group on Health hosted their annual fall conference – we were thrilled to launch our Motherhood in America Report at this inspiring event. We asked women what they value on their journey to motherhood; our report outlines what they said, as well as high-impact strategies employers can adopt to better support female talent.