Why Native Is Non-Negotiable for Building Customer Connections

In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.

Meet the Self-Starter Millennial Mom

A recent Ovia Insights survey revealed that millennial moms defy generalizations. Because this market segment has significant purchasing power, they deserve strategic and differentiated outreach. Meet Susan, the self-starter millennial mom, and learn how to reach her.

A New Generation of Monitors Give Parents an Extra Set of Hands

Technology permeates nearly every facet of life today, and child safety is no exception - we’re noticing all sorts of exciting innovations are in the baby space. In this post, see how the latest cohort of baby monitors can help parents in ways that we never before imagined, totally transforming the nursery.