At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!
Back-to-school shopping is in full swing, and consumer spending has reached a fever pitch (think billions of dollars)! Here are the 3 tips for brands looking to reach the primary purchaser of school supplies - moms.
In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.
What do millennial women value when it comes to registering for baby? Ovia Insights conducted a survey of over 1,500 pregnant women and new moms to do find out! Learn how you can leverage our findings to increase sign-ups for your brand’s baby registry.
A recent Ovia Insights survey revealed that millennial moms defy generalizations. Because this market segment has significant purchasing power, they deserve strategic and differentiated outreach. Meet Susan, the self-starter millennial mom, and learn how to reach her.
Our inaugural Ovia Insights Brand Summit was loaded with innovations and creative energy around marketing, brand strategy and problem solving. We were so happy to share the day with old friends and meet new partners. In case you missed out, here's what happened.
Ovia Health recently ranked third in Boston Business Journal's "2017 Best Places to Work" -- and we couldn't be more excited. Here's why this recognition means so much to us.
Technology permeates nearly every facet of life today, and child safety is no exception - we’re noticing all sorts of exciting innovations are in the baby space. In this post, see how the latest cohort of baby monitors can help parents in ways that we never before imagined, totally transforming the nursery.
A recent Ovia Insights survey found that not all millennial mothers are the same - they vary in terms of behaviors and desires. Meet the natural living millennial mom and learn how to reach her.
This infographic shares key findings from a recent Ovia Insights survey of 3,500 millennial women.