Your brand will never be #1 in the heart of a millennial mom — that spot is securely filled by one or more little bundles of joy — but you might ascend to the top tier of love and affection by gaining her trust and loyalty. Break out the plastic cards and rewards points: we're talking about loyalty programs.
When millennial moms shop, they look for value, innovation, and social responsibility. How is their love for community and disdain for fast food affecting business?
Millennial moms know what they want. Do you? The qualities a millennial mom is looking for in brands are the same qualities she's looking for in most areas of her life. If you can harness that information, there might just be a place in her life for you too.
How can you get millennials to start watching your video ads? Make your ad a video worth watching.
We're excited to announce the newest member of the Ovia app family — Ovia Parenting. This is the first connected family health app that helps you and your loved ones track and celebrate your children’s milestones and development. For the millions who have used Ovia Fertility and Ovia Pregnancy to start your families, we are honored … Continue reading Introducing the Ovia Parenting app!
We’ve partnered with one of our hometown nonprofits, Room to Grow, to host our inaugural Parenting Exchange speaker series! We’re bringing key members of the Boston community together for three panel discussion events throughout the fall. We’ll be discussing everything from leadership and motherhood in the workplace to nutrition for Baby. Our first event “Women … Continue reading Ovia hosts first Parenting Exchange: Work-Life Balance