Not all millennial moms are tech-obsessed, custom coffee drinkers. Meet Sonya, the socially-conscious millennial mom, and learn how your brand can reach her through unique, targeted messaging.
At Ovia Insights, we know that millennial moms are an increasingly dominant and influential age demographic. Learn how you can leverage our research findings to target this audience and grow your business!
In theory, the explosion of new digital advertising tools and platforms makes it easier than ever to reach customers. In practice, the explosion means that brands have to work carefully to control where their messages live. This post explains why working directly with a native advertising publisher is superior to programmatic ads for building customer connections.
A recent Ovia Insights survey revealed that millennial moms defy generalizations. Because this market segment has significant purchasing power, they deserve strategic and differentiated outreach. Meet Susan, the self-starter millennial mom, and learn how to reach her.