Motherhood in America Webinar: How to Support Working Mothers

It’s no secret that being a working mother is difficult. When juggling the competing demands of a career, parenthood, and household responsibilities, parents can feel like they’re falling short on all fronts. Combine these challenges with an unsupportive work environment, inflexible hours, and a lack of maternity benefits, and it can be overwhelming.

Ovia Health is committed to improving the lives of women and families—and that starts with supporting mothers in the workplace. That’s why we launched our inaugural Motherhood in America Report: a survey asking nearly 2,000 women what they value as working mothers. To discuss the report’s findings, and how employers can create a supportive work environment to attract and retain female talent, Ovia Health’s own Kristen Craft, VP of Partnerships & Business Development, sat down with Dr. Danna Greenberg, Walter H. Carpenter Professor of Organizational Behavior at Babson College.

Here are a few other highlights of what Danna and Kristen covered during the webinar:

  • Knowing that 64% of women who leave their job make the decision before their baby is born, employers need to support women from preconception through return-to-work
  • Women crave a balance between maintaining their professional identity at work and being a successful and engaged mom
  • Lack of breastfeeding support is the second most commonly cited factor that dissuades women from returning to their workplace
  • Companies need to adopt creative ways to institute flexibility so it becomes something women feel that they can take advantage of without being put on the “mommy track”
  • The most forward-thinking companies are supporting working parents both in and outside of the workplace with creative benefits like child care reimbursements, breastmilk shipping, and flexible leave policies

Watch the webinar recording to get these insight and more, plus actionable takeaways employers can use to create a better support system for women in the workplace.

Download the Recording