Why Native Wins

If your brand is trying to reach millennials, you’ve already realized that conventional marketing strategies don’t quite cut it with this generation of savvy, informed consumers. They tune out banner ads, fast-forward through commercials, and are generally distrustful of traditional advertising efforts.

Millennials don’t want to be inundated with irrelevant, disruptive advertisements that detract from their user experience, which means that programmatic ads can be problematic for this huge customer demographic. If your brand serves millennial customers content they can’t relate to, they won’t hesitate to scroll past your ads. That’s especially true of busy millennial women who have recently become mothers.

So, how can brands create the personalized connection that millennial women crave? By partnering with an app or platform that women trust and delivering native ads that blend in with the organic content they’ve chosen to consume.

Download our brochure to learn more about reaching millennial women with native advertising, and to get a sneak peek at the different types of ad units that brands can use to connect with the women who know and love the Ovia apps.

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