We’ve said it before, and we’ll say it again – not all millennial moms are the same. A recent Ovia Insights survey revealed that, contrary to what most marketers believe, millennial moms are not one large, cohesive group. But rather they’re a diverse group of women that vary in terms of motivations, passions, and media habits.
We’ve already introduced you to Natural Living Natalie and Self-Starter Susan, and now we’re pleased to introduce you to “Socially-Conscious Sonya”, a progressive urbanite who prioritizes company mission and community improvement.
Three Things to Know About Sonya:
- She defines success as the ability to make a difference through her day-to-day activities, and that includes working for a mission-driven employer.
- Sonya’s motivation to engage with social media platforms like Facebook and Twitter is to learn about current events, so she can participate in meaningful debate.
- She’s committed to nurturing her family, but she doesn’t equate that commitment with being a stay-at-home mom.
How should brands reach Sonya? Download the full report to learn more about Sonya and receive recommendations on how best to reach her!