Infographic Alert: The Millennial Mom Digest Survey Findings

As millennial women enter motherhood, they become a group with significant purchasing power. Marketers have traditionally treated millennial moms as one homogeneous group with universal behaviors and desires. A recent Ovia Insights survey indicates that it’s time for this approach to change. Our research revealed numerous areas of statistically significant differences in this population of influencers.

View the infographic here and then download our ebook to learn more about the study!

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